The latest article on ‘Business 2 Community’ is titled “7 Key Website Features That Are Helping Businesses Generate Leads”.

Sam Elliott says, “Down with Comic Sans! Death to neon text! Some aesthetic web features have become so widely reviled by developers and designers that they have reached the public conscious. People often claim they feel digitally ill over a certain typeface or colour palette but, while many people know which websites they like and which they don’t, few would be able to successfully identify the features that make their favourite sites likeable.

What is even more foreign to the public, and in particular business owners, is what makes a site a successful lead generator. In other words, how to make your website generate business. We have a look at 7 crucial features you need to consider to maximise the leads generated by your website.

These features can be broadly divided into things the visitor can see and things they can’t see”.

Business2Community.com

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