‘Social Media for Business: What’s Changing in 2014’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “Social Media for Business: What’s Changing in 2014”.
Warren Knight says, “As expected, social media will continue to evolve and that is no different for 2014. We are close to half way through the year and so much has happened in social, and there is more to come. So, what’s changing in 2014?
1. Social Listening
This year has seen a 2% increase on marketers using social listening strategies compared to last year. The great thing about social is that brands can directly communicate with customers but without knowing where they hang out, their strategy won’t be as affective. Social media has also become a customer service outlet for consumers and if you, as a business is not listening to social queries, you could really damage your brands online profile”.
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