The latest article on ‘Business 2 Community’ is titled “12 Simple Ways to Segment Your Customer Base”.

Rachel Serpa says, “In today’s cutthroat and overcrowded marketplace, the brands that ditch mass marketing techniques in favor of more relevant and individualized messaging will win. Just ask President Obama – his team of data scientists helped lead him to re-election in 2012 by amassing detailed voter segments based on demographic, financial and behavioral data.

Obama’s big data endeavor helped his camp raise $1 billion, target cross-channel ads and, according to Time Magazine, “create detailed models of swing-state voters that could be used to increase the effectiveness of everything from phone calls and door knocks to direct mailings and social media.”

Leading brands are taking this presidential approach to understanding and segmenting their audiences based on a number of influential, actionable attributes”.

Business2Community.com

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