‘E-Commerce: The Writer’s Role in Conversions’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “E-Commerce: The Writer’s Role in Conversions”.
Kristen Gramigna says, “Successful Web copywriting that results in conversion demands that a multitude of elements are met: Not only must copy be clever enough to draw customer attention; the use of appropriate keywords is critical to helping customers find what they want during search. Further, because they can’t see and experience the product firsthand, Web copy must provide functional and technical details, including product features and benefits — all while being succinct. Considering the metrics that define a successful conversion rate are so slight to begin with (2012 data from Marketing Sherpa indicates that retail/e-commerce sites have an average conversion rate of three percent“.
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