The latest article on ‘Website Magazine’ is titled “Optimization Vendor Checklist: 12 Must-Haves in a Testing & Targeting Solution”.

Kim Ann King says, “If you are looking for a new Web optimization vendor, or checking out testing technology for the first time, make sure you are asking all the right questions. Optimizing the entire user experience can be tricky, and you’ll want to be sure the technology you are selecting can do everything you need. You’ll want to make sure the technology you select can test every part of your site (front-end and back-end) and enable you to run more tests in less time.

If you are in charge of selecting optimization technology, you are also likely responsible for advancing your company’s optimization culture and creating measurable wins for your marketers, product managers, and developers”.

Optimization Vendor Checklist: 12 Must-Haves in a Testing & Targeting Solution

Website Magazine

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