‘7 Ways to Lighten Up Your Marketing and Generate Conversation’ by Jay Baer
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “7 Ways to Lighten Up Your Marketing and Generate Conversation″.
Baer says, “As content marketing explodes, so too, does the volume of noise.
Consider this: you have about 7 seconds to grab your audience’s attention.
To date, there haven’t been many great examples of humor in B2B. I believe that will change as the importance of great content grows. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach”.
7 Ways to Lighten Up Your Marketing and Generate Conversation
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