‘Mobile Marketing: E-commerce site uses responsive design to achieve an 8% lift in cart abandonment campaign’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Mobile Marketing: E-commerce site uses responsive design to achieve an 8% lift in cart abandonment campaign”.
Courtney Eckerle says, “The e-commerce website for Warehouse Shoe Sale, ShopWSS.com, realized that almost 70% of its audience read emails from their mobile devices. However, the design for the ShopWSS.com emails was not responsive to the device.
See how the marketers took their active cart abandonment email and optimized it for mobile, and how through A/B split testing, achieved an 8% lift in conversions from responsive emails“.
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