The latest article on HubSpot blog is titled “The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands”.

Lindsay Kolowich says, “Since hashtags became clickable in 2009, brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. They’re so widely used that brands now feature them on advertisements, TV shows, even the big screen at sports games.

For example, if you’re a fan of The Bachelor,you’ve probably seen the superimposed tweets with the hashtag #TheBachelor on the lower left-hand corner of the screen while the episode is playing. Having a designated hashtag for the show encourages viewers to interact with ABC and other fans of the show on social media.

Executed properly, these campaigns can be very effective in helping brands spread their message to a wide audience. After all, more than 70% of consumers are motivated to explore new content when hashtags are present“.

The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands

HubSpot

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