The latest article on ‘Website Magazine’ is titled “Experts Speak: Must-Have Marketing Automation Features (Part I)”.

WM team says, “Marketing automation can seem like the cure to most marketing woes, but clearly not all software systems are created equal.

In fact, VentureBeat reports that almost half of companies are using more than one marketing automation system, with 24 percent using two, 12 percent using three and smaller percentages using even more. To help with the marketing automation buying decision, Website Magazine interviewed nearly 20 Internet professionals to provide what they consider the top three, must-have marketing automation features. Part I can be seen below, Part II here and Part III here.

DAN KEATING, CHIEF INFORMATION OFFICER OF CATALYST

Choosing the right marketing automation tool is a lengthy process. All of them can do the basics – execute email, SMS, social and Web campaigns with ease, and hook into your CRM easily enough”.

Experts Speak: Must-Have Marketing Automation Features (Part I)

Website Magazine

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