‘CTA Optimization: Button copy test increases click rate 95%’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “CTA Optimization: Button copy test increases click rate 95%”.
John Tackett says, “If there is one area in optimization that’s ideal to either start testing or look for a quick win, it’s in testing call-to-action (CTA) buttons.
Changing a few words, the color, or both on a button can potentially make a big difference in user engagement.
Testing button copy can also help you set the right tone for a conversation with your prospects.
For example, at last week’s Web Optimization Summit 2014 in New York City, Jacob Baldwin, Digital Marketing Manager, One Call Now, shared a button experiment that put one of my least favorite words in marketing to the challenge: quote”.
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