The latest ‘Econsultancy’ blog post is titled “Evaluating change: How data must lead decision making”.

Chris Lee says, “We need to measure what matters and steer clear of the things that don’t, so we all need a little bit of Mr Spock in us when it comes to digital marketing.

I have been talking a lot recently about measurement and evaluation, and there are three things that I ask delegates to take away with them:

  1. Be led by data at every stage: from planning and audience segmentation, to content strategy and community management.
  2. Measure what matters according to the business objectives.
  3. Data without insights is nothing“.

Evaluating change: How data must lead decision making

‘Econsultancy’ Blog

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