The latest article on HubSpot blog is titled “How to Build an Effective Lead Management Formula Across Your Sales and Marketing Teams”.

Doug Davidoff says, “I write a lot about lead generation on my company’s blog. The reason for this is that you can’t have predictable growth without predictable, quality lead generation. As I share in a previous post Rethinking The B2B Sales Force, an effective sales structure should look like this.

The most distressing observation I’ve made over the last 20 years working with small and mid-market businesses SME’s is the dysfunction, or even the abdication of the lead management function. The weakness is the central cause of the disruptive, unpredictable growth patterns for most B2B SME’s”.

How to Build an Effective Lead Management Formula Across Your Sales and Marketing Teams

HubSpot

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