The latest article on  ‘Marketing Land’ is titled “Is WhatsApp The Next Big Thing In Publishers’ Sharing Button Options?”.

Martin Beck says, “What if most people would rather share privately?

That’s the question publishers might be asking themselves after today’s Digiday story reporting of the startling news that the WhatsApp sharing button on USA Today’s FTW sports site gets more action that the Twitter button. From the story:

Since introducing a WhatsApp sharing button to its mobile site a week ago, FTW has already seen WhatsApp shares climb to 18 percent of the site’s overall sharing activity. That’s higher than Twitter (13 percent) but still significantly lower than email (35 percent) and Facebook (34 percent)”.

Is WhatsApp The Next Big Thing In Publishers’ Sharing Button Options?

Marketing Land

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