The latest article on  ‘MarketingProfs’ is titled “Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and Influencers”.

Mark Organ says, “Conventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart.

Looking at some of the most viral content from the past year, it’s decidedly consumer-facing: Grumpy Cat. Miley Cyrus “twerking” at the MTV Video Awards. Ylvis’ “What Does the Fox Say” video.

So is it possible to make our B2B content twerk, not just work?

Some B2B companies have managed to adapt viral memes in their marketing campaigns, but it can be difficult to understand exactly what “viral” means in B2B marketing. Furthermore, it’s tempting to associate virality with frivolity”.

Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and Influencers

MarketingProfs

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