‘Writing mobile email subject lines: four key considerations’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Writing mobile email subject lines: four key considerations”.
David Moth says, “Based on the marketing emails that I receive on a daily basis I am going to leap to the assumption that not many brands are optimising their messages for mobile.
I’m still expected to do an awful lot of pinching and zooming if I want to browse the new offers from Reiss or ASOS, for example.
Data from Econsultancy’s Email Marketing Census 2014 shows that just under half (47%) of businesses are optimising emails for mobile devices, while a third (34%) have it in the works and 19% have no plans in this area”.
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