‘Do You Have The Right Roles On Your Marketing Team To Prosper In The Age Of The Customer?’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Do You Have The Right Roles On Your Marketing Team To Prosper In The Age Of The Customer?”.

Sheryl Pattek says, “It’s NBA finals time, and for the fourth year in a row, my Miami Heat are playing for the championship. While the big three (James, Wade, and Bosh) are extremely talented, it takes more than just the talent of these superstars to deliver the third championship in a row. To cement the Heat’s legacy and put the team in the position to claim another title as the best ever, the Heat has surrounded the big three with the right roles, staffed with the right role players. These role players on the Miami Heat know what’s expected of them and recognize the vital part they play in the Heat’s success. It’s Ray Allen hitting a 3 when he’s called upon or Birdman blocking a critical shot to keep Miami’s lead. Each member of the Miami Heat understands that while the big-three superstars may ultimately make the difference“.

Do You Have The Right Roles On Your Marketing Team To Prosper In The Age Of The Customer?

The Forrester Blog