The latest article on ‘Business 2 Community’ is titled “Optimizing Your Organic Search Content Strategy”.

Jim Yu says, “If you’re still trying to perfect your content marketing, you’re not alone. In fact, 52 percent of respondents in the BrightEdge 2014 Search Marketer Survey said they would invest at least 10 percent to 25 percent more in content if they could identify what content was the most engaging to their audience.

Knowing how to market your brand through content, and what your audience responds to is an age-old question, actually. Pioneers in content marketing include John Deere with the launch of a magazine in 1895 – “The Furrow” – that provided information to farmers to be more profitable, and Michelin with its “Michelin Guide,” first published in 1900, with info on auto maintenance, accommodations and travel”.

Business2Community.com

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