‘A Go-To Guide to Screwing Up Your Landing Pages’ – HubSpot
The latest article on HubSpot blog is titled “A Go-To Guide to Screwing Up Your Landing Pages”.
Lindsay Kolowich says, “Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. But a high-converting landing page isn’t just a random form, a little description, and a kind-of-related image thrown together onto a web page — you have to build each component thoughtfully and strategically.
To get people to convert on your website, the conversion process needs to be a) easy, and b)enjoyable. The key is keeping visitors on your page long enough to get them to fill out your form, which means clean formatting, concise language, and a compelling offer”.
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