The latest article on  ‘MarketingProfs’ is titled “How Brands Can Reach New, Younger Audiences With Social Media Branding”.

Carol Han says, “The emergence of social media as an effective branding and sales tool is a relatively new one compared with mainstays in traditional advertising, such as print ads and billboards. Moreover, the landscape of digital is constantly changing. As a result, older brands that have been deeply entrenched in conventional marketing plans for years, sometimes decades, often have difficulty wrapping their heads around how to begin crafting a powerful online strategy.

Here are a few valuable steps that will make diving into digital more fluid.

Develop a social media platform strategy

Just because a new social media platform pops up in the news doesn’t mean a brand immediately needs to jump on the bandwagon. Instead, brands should identify which platforms their target audiences frequent most. For example, Pinterest has a predominantly female user base; if a brand is trying to attract male consumers, then a different platform should probably be its priority”.

How Brands Can Reach New, Younger Audiences With Social Media Branding

MarketingProfs

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