The latest post on ‘Experian Marketing Forward’ Blog is titled “The next big thing in e-commerce — predicting customer behavior”.

Jennifer Levin says, “A retailer’s website best illustrates the brand and has the potential to build a connection with each individual customer. However, building this connection requires the right online personalization. To achieve true personalization, marketer’s need accurate customer intelligence.

A recent Experian Data Quality study found that 61 percent of respondents wish to use customer insight to enhance consumer engagement. Additionally, those looking to improve customer insight and intelligence are doing so to increase revenue. I doubt this information surprises many readers. Without a deep understand of your customer base, how can marketers be expected to drive purchases?”.

The next big thing in e-commerce — predicting customer behavior

‘Experian Marketing Forward’ Blog

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