The latest article on ‘Website Magazine’ is titled “Big Advantages of Combining Search and Social Ad Campaigns”.

Derek S. says, “The debate between whether search or social is a more valuable advertising channel is a furious one.

While each channel has its own advantages and disadvantages, new research shows that combining the two can lead to substantial improvements in revenue per conversion versus focusing on one or the other.

In a new research study by Marin Software, titled “The Multiplier Effect of Integrating Search and Social Advertising”, Marin aimed to find out whether or not combining search and local advertising campaigns yielded greater results than campaigns that focus all of their efforts on search advertising”.

Big Advantages of Combining Search and Social Ad Campaigns

Website Magazine

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