‘4 Tips to Keep Your Search Strategies Up-to-Date’ – VerticalResponse Blog

Yael Grauer say, “Search engine optimization (SEO) is consistently evolving, including how it’s referenced. “Most people have migrated to the term ‘search’ or ‘integrated marketing,’” says online marketing consultant and WebScout founder Laura Greeno. Buzzwords aren’t the only aspects of SEO that have evolved since 2006, which Greeno refers to as the time of smoke and mirrors. To keep your ‘search’ skills up-to-date as well, follow these four tips:

Tip #1: Have an integrated approach
SEO strategy used to be divorced from a content marketing strategy. Sites like Copyblogger that emphasize creating quality content, were not nearly as ubiquitous as say, SEO experts offering to “optimize” your text with keyword stuffing (which is now considered a big no-no)”.