‘Online Testing: 3 steps for finding a testable hypothesis’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Online Testing: 3 steps for finding a testable hypothesis”.
Martha Hubbard says, “Oftentimes in our Research Partnerships, each party is excited and anxious to jump in and begin testing. Right from the start, most Partners have a good idea of where their site or pages are lacking and bring lots of great ideas to the table.
While having a suboptimal webpage can often be thought of as “losing money as we speak,” it is important to take the time to complete what we call the “discovery phase.”
This discovery phase can be summed up in three simple analyses that you can perform to develop a great test hypothesis to help you learn more about your customers”.
Comments are closed.
