The latest article on  ‘Marketing Land’ is titled “The New Anything/Anyone Goes Competitive Landscape For Content Marketing Firms”.

Rebecca Lieb says, “Recently, I was chatting with the CEO of one of the leading digital agencies. Talk turned to competitors, and I asked what firms his firm found itself bidding against most frequently.

Usual-suspect names cropped up (Digitas, Sapient Nitro). But so did PwC, a name that would have never cropped up in the same discussion five years ago.

Neither would Cap Gemini, or other old-school consulting firms. But they’re increasingly common today. Even IBM is an agency now!”.

The New Anything/Anyone Goes Competitive Landscape For Content Marketing Firms

Marketing Land

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