‘B2B Content Marketing and the Importance of Objectivity’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “B2B Content Marketing and the Importance of Objectivity”.
Jeff Zabin says, “Ubiquitous TV and print advertisements once proclaimed that three out of four doctors recommend Chesterfield cigarettes, that Lucky Strike cigarettes are “less irritating than other brands,” and that “more doctors smoke Camels than any other cigarette.” The campaigns often referenced the findings of “independent research studies” that were supposedly comprised of large numbers of physicians.
Testimonials by white-coated, white-haired MDs extolling the taste of the lit cigarettes perched between their fingers while discounting any potential health risks helped propel brands like RJ Reynolds and Philip Morris into the stratosphere”.
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