‘Marketing Leaders: How to Get “A Seat at the Table”’ – HubSpot
The latest article on HubSpot blog is titled “Marketing Leaders: How to Get “A Seat at the Table””.
Joe Chernov says, “How can marketing get a “seat at the table”? How can marketing leadership stand on equal footing with the rest of an organization’s executive team? Like security software on a computer, the query hums in the background of conferences and in the subtext of analyst reports, but seldom is it tackled directly. Rarer still is a practical solution provided. After all, the safest answer to gnarly questions tends to be, “It depends.” Marketers hear that one a lot.
This is why I wasn’t surprised when the new head of marketing for a company that has grown without any marketing investment recently asked us, “How can I get a seat at the table?” Our reader is in a bit of a bind — having to prove his value to a company that has never attached a value to the function. Below is some practical advice for getting noticed — and respected — by an organization’s executive team”.
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