‘What social customer service is really worth: stats’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “What social customer service is really worth: stats”.
Christopher Ratcliff says, “You probably already know the marketing value of social media. You probably already know certain vanity metrics of social media. You possibly even know the detrimental effects of being bad at social media.
Do you know the value of giving social customer service?
Giving customer service over Twitter and other social channels is not only becoming a necessary part of a brand’s social media presence but also one forced upon it by a consumer base who sees your unsuspecting brand operating in a public space and thinks “now I’ve got you!””.
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