The latest article on HubSpot blog is titled “Your Email Marketing Tactics Might Be Illegal. Here’s How to Fix Them”.

Serena Acker says, “Several years ago, I was on the hunt for the perfect top to sport during a half-marathon I was running. I found said sportswear at an outlet of a national name-brand store you would absolutely recognize the name of if I decided to throw them under the bus. (But they shall remain nameless because I’m a nice person.)

On a whim, I decided to sign up to receive their email promotion at checkout in order to receive an additional percentage off my purchase. It was one of the worst decisions of my life.

For years (I’m not exaggerating), I was spammed by this renowned company with no unsubscribe option. I replied to the emails asking to be removed. I even went so far as to email their corporate headquarters, only to continue to get their messages in my inbox”.

Your Email Marketing Tactics Might Be Illegal. Here’s How to Fix Them

HubSpot

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