The latest article on ‘Website Magazine’ is titled “Calculate the Reach of Video Advertising”.

Pete Prestipino says, “Video advertising solution YuMe recently released a “Reach Calculator” which computes reach (unduplicated) across TV, online, smartphone, tablet, and connected TV, serving as a directional tool for marketers as their develop a strategic plan for multi-screen video.

“We’re responding to our clients requests for more insight into why they should shift dollars from TV to digital and, more importantly, how much and the impact of doing so on brand metrics,” says Ed Haslam, SVP Marketing, YuMe. “This is the first time we have built a tool based on research that media agencies can use in their offices to do multi-screen video planning.””.

Calculate the Reach of Video Advertising

Website Magazine

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