‘Email Marketing: Browse abandonment campaign drives more than $300,000 in additional sales for menswear site’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Email Marketing: Browse abandonment campaign drives more than $300,000 in additional sales for menswear site”.
Courtney Eckerle says, “Noticing a large portion of customers browsing the website, but not adding a product to their cart, menswear website Paul Fredrick decided to reach out and guide consumers to that next step.
By reaching out to customers at this critical point in the funnel, Paul Fredrick was able to experience more than $300,000 in additional sales since launching the campaign in May 2013“.
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