‘How Email Blacklists Affect Marketing Campaigns’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “How Email Blacklists Affect Marketing Campaigns”.
Ayaz Nanji says, “Landing on an email blacklist—a collection of IP addresses and domains flagged as “known” sources of spam—can greatly affect a brand’s ability to reach consumers, according to a recent report from Return Path.
For example, provider Spamhaus’s blacklists significantly influence inbox placement decisions at Gmail, sometimes preventing more than half of a blacklisted brands’ Gmail subscribers from receiving their messages, the study found.
Below, additional key findings from the report, which was based on an analysis of 20,000 blacklisting events affecting large email senders”.
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