‘Why Content Alone Isn’t Content Marketing’ – HubSpot
The latest article on HubSpot blog is titled “Why Content Alone Isn’t Content Marketing”.
Joe Chernov says, “Don’t take this the wrong way. We can still be friends and all, but if you think you are doing content marketing, you may need to think again.
After an 18-month hiatus from marketing events, I recently rejoined the circuit, when an observation startled me like a locker room towel-snap: There’s more talk of content marketing than ever before, but fewer actual results.
I’m beginning to think companies have a “find-and-replace”-deep commitment to the practice: They dust off their old presentations and substitute the words “content marketing” for whatever PR or social buzzword was contained in the original deck. Voila! Insta-content marketer”.
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