‘Why it’s easier for B2B to measure content marketing′ by Jay Baer
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Why it’s easier for B2B to measure content marketing″.
Baer says, “This is the seventh in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool).
For more of this series (and others) please subscribe to my YouTube channel.
Terry: Do you think communicators are missing opportunities if they don’t have conversion activities or call to actions plans in their campaigns?”.
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