‘Possible Ways To Monetize WeChat’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Possible Ways To Monetize WeChat”.
Xiaofeng Wang says, “Mobile messaging apps are super-hot, but it’s still early days for monetization. WeChat, the largest mobile social platform in China, has been focusing on building a large user base globally and maintaining stickiness by upgrading its functionalities constantly. With the strong support of Internet giant Tencent, monetization is not an urgent concern for WeChat yet, but it has paved the way for many monetization options.
There are three options that could work well in monetizing WeChat:
- Mobile gaming. Online gaming is Tencent’s best strength and the primary source of its revenue, so it’s natural for the Internet giant to want to transfer that strength to mobile. For example, when Tencent launched its first WeChat game”.
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