‘A Practical Social Media Strategy For B2B Marketers’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “A Practical Social Media Strategy For B2B Marketers”.
Jennifer Beever says, “Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they may think that their target audience isn’t active on social media.
Here is why they are wrong. People have readily adopted social media – they are “there,” numbering in the millions and billions on some. It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Content marketing includes writing blog posts and posting article and other links relevant to what your business does that helps your target audiences”.
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