The latest ‘Econsultancy’ blog post is titled “Analytics budgets rise, but the skills gap remains a barrier”.

Graham Charlton says, “Budgets for digital analytics technology and consultancy servces are rising, but the pace of change has led to a skills gap in many companies. 

According to Econsultancy’s Measurement and Analytics Report, produced in partnership with Lynchpin, 61% of companies are increasing budgets for analytics technology, up from 35% in 2013.

Based on a survey of 1,000 professionals, this report looks at how companies are using analytics to drive revenue, the technology used, and the challenges faced”.

Analytics budgets rise, but the skills gap remains a barrier

‘Econsultancy’ Blog

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