‘How Mobile Consumers Engage With Promotional Emails’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “How Mobile Consumers Engage With Promotional Emails”.
Ayaz Nanji says, “Consumers decide to read promotional emails on their mobile devices primarily based on whether they recognize who the messages are coming from, according to a recent report from Campaigner.
Just over 42% of US consumers surveyed say familiarity with the sender’s name is the main influence on deciding whether to open a promotional email on their mobile device. Other major factors include awareness of a special deal/price in the message (20.5% say it influences) and the email’s subject line (20.3%)”.
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