‘PPC Marketing: 3 steps to improve performance’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “PPC Marketing: 3 steps to improve performance”.
John Tackett says, “Paid search marketing campaigns can be expensive, frustrating and outright brutal in terms of meeting ROI expectations. However, they can be used as a proving ground for optimization and to discover more about your customer base.
I think most of us prefer the latter. In this MarketingExperiments Blog post, we’ll take a look at a recent session on converting PPC traffic at eTail West 2014 featuring Jon Powell, Senior Manager of Research and Strategy, MECLABS, who shared three steps for increasing the performance of PPC campaigns”.
Comments are closed.
