MarketingSherpa has released a case study titled “Search Marketing: LexisNexis develops high-touch versus high-tech approach to SEO management for a 798% overall increase in ROI”.

Courtney Eckerle says, “In 2012, LexisNexis Bookstore’s revenue performance was down almost 50% compared to 2011. By focusing on relevance and individual book title searches, the company was able to better target and serve its audience. 

See how the marketing team studied the most relevant search terms, and made each product its own “mini campaign” to drive a 798% overall increase in ROI“.

Search Marketing: LexisNexis develops high-touch versus high-tech approach to SEO management for a 798% overall increase in ROI

MarketingSherpa

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