‘21 Essential Social Media Monitoring Tools’ – Web Marketing Today
Kunle Campbell says, “As a small business owner and principal of a boutique consultancy, I thrive on the exposure and connections provided by social media. However, managing and monitoring every platform directly with the basic tools provided by each major platform can be daunting and time consuming. This is why I use a set of tools to help schedule, manage, and monitor my content, shares, engagement, and reach on social media. For many businesses, it has become crucial to track the effectiveness of social media marketing, both in real time and at regular business cycles. And as social media consumes a growing proportion of a marketing budget, monitoring the return on investment is essential”.
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