Diana Urban says, “It’s the World Cup everyone; a full month of Americans pretending to care about soccer while the rest of the world celebrates the beautiful game! While many look at it as nothing more than just a big soccer tournament, there is in reality quite a lot going on behind the scenes both during and before games to make everything run smoothly.

Whether you’re a referee in a high profile match or a FIFA executive helping the host country prepare for the tournament, one overlooked piece of information can mean disaster, just like in a marketing campaign. With that in mind, here is a list of lessons marketers around the world can walk away with after experiencing the 2014 World Cup in Brazil”.

5 Things Marketers Should Take Away From This Year’s World Cup

HubSpot

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