Martin Beck says, “It shouldn’t come as a surprise to savvy social media marketers, but consumers really aren’t interested in what you are selling.

That is the main social media finding in a report released by Gallup today, showing that people say they use social media to be … social … with friends and family and don’t believe that messages from brands and businesses are affecting their buying habits.

Sixty-two percent of the 18,000 survey respondents claimed that social media had no influence at all on their purchasing decisions. A meager 5% said social media exerted “a great deal of influence.”

The results weren’t much different when considering Millennials, the born-after-1980 demographic most engaged with social media. In the survey, 48% of Millennials said social sites weren’t a factor in their consumer decision making”.

Survey: 62% Of Consumers Say Social Media Doesn’t At All Influence Their Purchasing Decisions

Marketing Land

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