‘Why the noise about agile marketing?’ – ‘Econsultancy’ Blog
David Moth says, “The advent of mobile technologies and an ever-increasing number of customer touchpoints have had a drastic impact on how businesses interact with their customers.
Marketers no longer have the luxury of spending months working on a single campaign or project, and must instead innovate and respond quickly to evolving customer needs.
As a result, many businesses have adopted the concept of agility that’s more commonly associated with software development. This allows them to place a greater focus on the consumer and revenue goals rather than sticking rigidly to a pre-defined marketing plan”.
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