‘Email Marketing: Database hygiene improves membership communications and reduces record duplication rate to 0.2% for WGBH Boston’ – MarketingSherpa Case Study
Courtney Eckerle says, “Nonprofit public radio broadcaster and television program producer WGBH had marketing programs running across multiple channels, but none of them were coordinated.
In this week’s MarketingSherpa Email Marketing case study, see how the marketing team aligned all of their marketing touchpoints so they could better engage, increase funding and help reinvigorate public media“.
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