‘4 Proven Ways to Maximize the Value of Your Video Marketing′ by Jay Baer
Baer says, “By now, most marketers have realized that video isn’t a passing fad. It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value.
Companies are even becoming known for their video content. If I say Coca-Cola, WestJet, or Old Spice, for example, you can likely list videos you’ve shared from these brands.
Great videos distinguish you from competitors because this memorable medium opens people’s hearts. Unlike a white paper or eBook, video assets make people feel. And once your marketing crosses over into feelings territory, people want to do business with you. It’s a massive win for your content strategy”.
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