‘8 Ways to Spice Up Transactional Emails’ – Web Marketing Today
Pamella Neely says, “Transactional emails are so important, yet so boring. Too many transactional emails go ignored by marketers, while we focus our time and energy on attracting attention to promotional emails.
It’s ironic that these same “boring” transactional emails end up being the ones our customers pay the most attention to. Transactional emails have click-through rates almost six times higher than promotional emails. Their open rates often exceed 100 percent (because they are often opened more than once)”.
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