‘Applying The Social Drip Marketing Strategy’ – ‘Business 2 Community’ Article
Michelle Baruchman says, “A company wants to reach prospects effectively and efficiently, but doesn’t want to scare those identified targets away by “coming on too strong.”
Enter the concept of Drip Marketing.
Drip Marketing is a communication strategy that sends or “drips” a pre-written set of messages to customers or prospects over time.
When this technique is applied to social media, it involves an “if-then” process where decisions to interact are based user responses. Interactions include following, direct messaging and sending follow up direct messages and private tweets to users.
Users are categorized into lists and assigned actions based on their behavior. As it is important to remember that there are people behind the handles, all users have unique personalities and should be treated as individuals. Therefore, some may require more nurturing to elicit responses than others”.
Comments are closed.
