‘Four talking points from our new Unified Marketing Report’ – ‘Econsultancy’ Blog
David Moth says, “Obtaining a single customer view has become something of a holy grail for marketers, however its achievement is extremely problematic.
An ever-increasing number of customer touchpoints and data sources make it near impossible for marketers to correlate all this information in one place.
Econsultancy’s new report, The Path to Unified Marketing, examines the difficulties that brands face in obtaining a single view of their customers, as well giving an overview of the state of the industry”.
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