‘Social Contests to Copy’ – ‘Website Magazine’ Article
Allison Howen says, “The brands that excel at social media are the ones who foster an active, engaged audience.
After all, an engaged audience is more likely to pay attention to and interact with a brand’s content, which amplifies an enterprise’s reach – leading to more conversions and a higher ROI. Companies, however, can miss the mark when it comes to promoting themselves in the socialsphere, from too many promotional posts to boring text-only messages. Contests present a great opportunity to break up social media’s monotony and pique the interest of followers by creating organic audience interaction, sharing opportunities and more”.
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