‘Why Organic Reach on Facebook Has Dwindled’ – Web Marketing Today
Kunle Campbell says, “Many businesses on Facebook are concerned about declining organic reach — i.e., the number of people that content reaches on Facebook. On average, companies’ organic reach on Facebook has fallen by 50 percent. Facebook received such an unprecedented number of questions about this issue that it issued an announcement explaining what is happening.
Ogilvy data from March this year showed organic reach for brands on Facebook hovering between 2 and 6 percent. It’s making some businesses question whether Facebook is still a viable marketing channel”.
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